ʻO ka heluna o nā hōʻailona hōʻailona hanohano i hōʻea i kahi kiʻekiʻe o ka mōʻaukala i nā makahiki ʻelima i hala

ʻAʻohe o nā hōʻailona hou, ʻo nā brand mid-range ka mea nui i ke kau inoa ʻana i nā ʻaelike i nā makahiki i hala.ʻO ka helu o nā ʻaelike i hoʻopaʻa inoa ʻia ʻo 245, ka emi ʻana o 40% makahiki-ma-makahiki, a ʻo ka ulu maikaʻi ʻole mua i nā makahiki ʻelima ma ka mōʻaukala.ʻO ka mea nui kēia ma muli o ke kumu hoʻopukapuka hoʻihoʻi maʻemaʻe o nā hōkele waena waena a me nā ʻano waiwai nāwaliwali i kū ʻole i nā pilikia.He paʻakikī ka hāʻawi ʻana i nā mea hoʻopukapuka i ka hilinaʻi kūpono i kahi ʻano mākeke paʻa ʻole.

I ka hoʻohālikelike ʻana i nā brand mid-end, ua hoʻonui ʻia ka nui o nā ʻaelike i hoʻopaʻa inoa ʻia e nā mid-high-end, high-end a me nā hōʻailona momona e 11%, 26%, a me 167% i kēlā me kēia ma 2020. ʻO ka nui o nā ʻaelike i kau inoa ʻia e nā hōʻailona nani ua hiki i kona piko i na makahiki elima i hala.ʻO ka ulu ulu ka lua wale nō i ka 2018, hiki i ka lua kiʻekiʻe kiʻekiʻe i nā makahiki i hala.

ʻO ke kumu kikoʻī, ʻo ke kaiapuni mākeke ma lalo o ka mana o ka maʻi maʻi e loli a paʻakikī.ʻOi aku ka maikaʻi o nā waiwai hōkele kiʻekiʻe a ma luna o nā mea hoʻopukapuka e kālele ana i ka waiwai paʻa no ka wā lōʻihi ma muli o ko lākou hiki ke hoʻonui i ka waiwai no ka wā lōʻihi.I ka manawa like, ke hoʻomau nei ka neʻe ʻana i ka ʻoihana, a me ka piʻi mālie ʻana o ka ʻike hoʻomaha ʻāina a me nā ʻano ʻē aʻe, ʻo nā kūlanakauhale papa mua hou, nā kūlanakauhale lua-papa ikaika a me nā hale hoʻokipa mākaʻikaʻi ua hoʻomaka i ka hoʻomohala wikiwiki, e hāʻawi ana i kahi ākea ākea. pōʻai hoʻomohala no nā hōʻailona makamae.

Inā noʻonoʻo ʻia nā hōʻailona hou, ua piʻi nui ka helu o nā hōʻailona hōʻailona waena a hiki i ke kiʻekiʻe, kahi piʻi o 109% i hoʻohālikelike ʻia me 2019. ʻO kēia ma muli o nā hiʻohiʻona kūʻokoʻa o ka mid-to-high-end. nā hōʻailona.Mai ka hiʻohiʻona o nā waiwai, hiki ke hoʻopaʻa ʻia ka hoʻopukapuka mua ʻana o nā hōkele waena a hiki i ke kiʻekiʻe, a ma lalo o ka manaʻo o ka hana kūpono a me ka mālama ʻana, hiki iā lākou ke hauʻoli i kahi kūpono no ka mahalo waiwai;mai ka hiʻohiʻona o nā hōʻailona, ​​ʻoi aku ka hopena o ka waena waena a kiʻekiʻe i ka pae o ke kūlanakauhale a me ka mākeke mākeke.ʻOi aku ka haʻahaʻa o nā koi ma mua o nā mea kiʻekiʻe a ma luna o nā hōʻailona, ​​​​hiki ke hoʻokō i kahi mākeke hohonu hohonu.I ka manawa like, hiki iā ia ke hoʻohālikelike i ka nui o ka hoʻomohala ʻana i nā ʻāpana ʻoihana ma ke kūlanakauhale, a he ākea ākea no ka hoʻomohala ʻāina.

ʻO ka ʻōlelo maʻamau, ʻaʻole i manaʻo ʻia nā hōʻailona hou i kēia makahiki, ʻaʻole i nui ka hopena o ka hopena o ka maʻi maʻi i ka hoʻolālā hoʻolālā lōʻihi o nā hōkele waena a kiʻekiʻe.